sungrow on their Power Tour with the Traderunner
Image: sungrow Europe, 2023
Reaching your target group with a multi-layered, personalized and captivating customer experience takes more than just a product. A multifunctional vehicle concept that represents a mobility solution with innovative and specific product presentation takes a customer journey strategy to a new level.
Traderunner is an innovative and intelligent mobility concept in which trade fair and interior design meets advanced vehicle construction. Whether as an information vehicle, promotion and recruiting vehicle, or as a mobile branch for acquiring new customers and providing on-site advice: Traderunner works as a mobile marketing instrument for all product segments and service areas.
Every vehicle produced in Munich is unique. The interior is individually tailored to the brand’s corporate design. Design, form language and interior configurations are based on high-tech lightweight construction and the most modern techniques. All technical details such as the interior design vary for each Traderunner and are based on customer requirements. There are almost no limitations here. Only the dimensions are restricted due to the lightweight construction and the radius of action.
Each of our customers has a different goal in mind with the Traderunner. The areas of application vary accordingly and focus on the target in question.
For promotional purposes as an event companion, companies can achieve a representative appearance without having to deal with time-consuming and cost-intensive set-up and dismantling work. Sungrow, a solar energy company, is on tour with their power truck and presents their new products in detail.
“It was a first-class platform to show our innovative solar energy solutions and gain valuable insights into evolving trends in the industry.”
- Sungrow Europe
The Traderunner presents the products in functional condition here. The event team drives up with completely pre-installed exhibits, opens the rear and side flaps and is immediately ready for use.
Würth Elektronik uses its show truck for training, seminars and events. The company is more flexible and can present all of its components up close and personally.
"There's no such thing as impossible" - all our wishes and ideas were taken on board, advised and implemented. The delivery date was met despite the tight schedule - that is not a matter of course and is very good! Traderunner is also available to us afterwards with service and support. To put it in a nutshell: a great collaboration!
- Würth Elektronik Group
In addition to presenting products in Traderunner, it is also used for recruiting purposes. DB Regio aims to recruit new employees in the area of locomotive driving and to provide initial insights into this field of activity using a built-in simulator.
"We were at a DB industry event the last few days and exhibited the car and the simulator there. The feedback was overwhelmingly good, so we also received a few inquiries from representatives of other industry players."
- DB REGIO
The exterior and interior construction, as well as foiling and TÜV inspection can be completely taken care of by Traderunner. This is done depending on customer requirements. Based on the customer conversation and the requirements and needs identified therein, the creative department develops individual ideas and suggestions. Production is involved in the planning at an early stage in order to integrate all necessary components and functions and to ensure a fast and efficient development process.
The production includes a high-tech lightweight construction: A highly stable aluminum trellis frame enables the installation of large side flaps that can be opened wide and serve as a presentation platform. In the interior, complex assemblies are transported in an assembled state. The lightweight construction made of stable aluminum structures and composite materials allows driving with a class III driving license. It ultimately takes around four months from the order to delivery.
The Traderunner is a concept for markets that are in motion. The ideal solution for everyone who values perfect product presentations, demands the variability of a trade fair truck and doesn't want to miss out on the advantages of a light transporter.
Successful brands drive ahead of the market and therefore start with an intelligent mobility concept that allows them to be better received in the market at all times.
ABOUT US
Brand staging of tomorrow!
info@traderunner.de
Felix-Wankel-Straße-12A,
85221 Dachau
081313106180
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