Traderunner Showtruck for
Snickers Workwear & Solid Footwear

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Snickers Workwear & Solid Footwear Showtruck, Image: 2024 by Traderunner

The Traderunner Showtruck has established itself as an outstanding marketing tool for Snickers Workwear and Solid Footwear. The show truck functions as a mobile showroom, a mobile branch with changing room and promotion area, perfectly implemented in the corporate identity (CI) of the brands.

The truck not only presents the products, but also creates an unforgettable brand experience. It is particularly noteworthy that this is the first all-black show truck from Traderunner, which is equipped with a carefully thought-out lighting composition - a crucial element for presenting the products in the right light.

“The truck has already been used around 40 times this year, partly due to the flexible concept and the good dimensions of the show truck.”

Jan Bergmann, Marketing Manager at Snickers Workwear

Die Flexibilität des Showtrucks, gepaart mit seiner ansprechenden Gestaltung, hat dazu beigetragen, dass er auf unterschiedlichsten Veranstaltungen, von Messen bis hin zu Promotions, stets eine starke Präsenz zeigt.

„Generell ist der Truck ja einfach eine Erscheinung. Durch eure Herangehensweise und Flexibilität kann er super flexibel und stilsicher in unserer CI eingesetzt werden. Jeder Auftritt ist somit ein Erfolg für Marke, Produkt und Händler vor Ort.“ Jan Bergmann, Marketing Manager bei Snickers Workwear.

Jan Bergmann

This success is also reflected in the many different uses of the show truck. Regardless of the destination and the industry - the show truck always adapts to the company and the product to be presented. Other successful Traderunner projects such as the Würth Elektronik or Hochschule Hof showtruck illustrate how flexible and successful this concept is.

“The Traderunner team did a really good job and built us (Hultafors Group Germany GmbH) a Snickers Workwear/Solid Gear Footwear promotion truck entirely according to our ideas. High quality, extremely reliable and flexible, our CI and brand DNA were adapted and transferred to a vehicle with a high recognition value. Proven in-store material was seamlessly combined with CustomParts, resulting in an absolute premium product that does justice to the brands.”

Jan Bergmann, Marketing Manager

The show truck now travels from one location to the next, from one trade fair to the next and from one event to the next. It provides an ideal mobile environment in which Snickers Workwear and Solid Footwear products can be perfectly presented - and always with maximum success.