Sungrow on tour: Why a show truck?
Sungrow is one of the world's leading manufacturers of solar inverters and energy storage systems - with a clear focus on innovation and customer proximity. But how do you bring highly complex energy solutions directly to installers, specialist partners and customers?
Die Antwort: mit einem maßgeschneiderten Showtruck – entwickelt in enger Zusammenarbeit mit Traderunner.
As part of the Power Tour, Sungrow is on the road with three custom-built show trucks to bring its latest solutions to life. We spoke to Mirjam Fiedorowicz, Event and Customer Experience Manager Distribution, from Sungrow - about the motivation, the experiences on tour and the collaboration with us at Traderunner.
Why did Sungrow opt for the Power Truck?
“We need a tool that allows us to travel directly to our customers ... and where we are not tied to a specific location.”
The idea was clear: create mobility instead of relying on fixed locations. The show truck takes Sungrow to where the target group really is - directly to the installers, to the trade fair or to the event. And this is exactly what Traderunner developed and implemented the right concept for.
Goal: Proximity, exchange and engagement with the product
“Above all, we wanted to give installers a platform to get to know the Sungrow team personally.”
The vehicle offers more than just hands-on technology. It is a mobile communication platform that enables encounters - with its own design, brand message and experience factor.
“Live commissioning or product training - you can do it right in the truck.”
From inverters and battery storage to EV charging solutions: Everything can be presented and explained in the truck in a realistic environment. Together with Sungrow, Traderunner has designed the mobile presentation area in such a way that it not only transports - but also trains, inspires and informs.
More than just a roadshow - a real sales tool
"Our sales team also uses the show truck outside of events - for customer meetings. Because it's simply such a great tool."
What began as a roadshow has long since become an integral part of the sales strategy. The show truck can be used flexibly and combines efficiency and experience - a real all-rounder in everyday B2B life.
How is that received?
“People still appreciate the fact that you can see them directly - and have personal contact.”
“The feedback is consistently positive - not just about the look and feel, but about the entire experience.”
Product proximity creates trust. The show truck turns technology into a tangible experience - and strikes a chord with the target group.
How did the collaboration with Traderunner go?
“The communication with Traderunner was great - they took the time to understand what we really needed.”
Three trucks, a clear vision and a common goal: in Traderunner, Sungrow has found a partner that not only delivers, but also thinks, designs and supports. From the initial idea and design to technical implementation and ongoing support, the result is a roadshow fleet that sets standards.
Conclusion: The show truck as a tool for success in B2B marketing
The Power Tour shows how modern communication can work in the technical B2B environment: personal, mobile, effective - and together with a partner who understands what is important.
We at Traderunner are delighted about the strong partnership with Sungrow, about the three unique trucks on Europe's roads - and about the many positive responses from the market.
Thanks to Mirjam for the exciting interview. And we say: See you soon on the road!
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