Maximize the benefits of your show truck:
If you as a company own a show truck or plan to use one, you can not only use it for your own purposes, but also consider the possibility of renting it out to other companies or organizations or entering into partnerships.
In this way, you can generate additional income and possibly also obtain financing for the show truck.
Here are some approaches on how you can make additional use of the show truck and tap into potential sources of funding:
Leasing or rental to other companies
- Rental for trade fairs and events: Rent the show truck to companies that need it for trade fairs, product demonstrations or roadshows. These companies pay for the use of the truck as a mobile presentation space.
- Abonnementmodelle: Bieten Sie Unternehmen die Möglichkeit, den Showtruck über längere Zeiträume zu mieten, z. B. für eine saisonale Roadshow oder mehrere Events im Jahr. Das sorgt für regelmäßige Einnahmen und ein stabiles Geschäftsmodell.
- Rental for training courses and workshopsOffer companies the opportunity to hire the truck for training courses, workshops or training programs. The show truck can be ideal for technical training or product-related training in particular.
- Example: The Traderunner cobot truck from Lorch can be hired on request.
Partnerships and sponsoring
- Attract sponsorsOffer companies the opportunity to sponsor the show truck for their events. This can be an advantage for larger roadshows or events where several brands are represented.
- Cooperation partnershipsCooperate with other brands who want to use the truck for their own presentations, product demonstrations or marketing campaigns. Share the revenue or agree a profit share.
- Example: James Hardie also uses her Traderunner truck for and with her partners
- Example: Würth Elektronik has a partnership with MOTIONLAB Berlin. They use the show truck at joint events.
- Example: Sungrow Europe works with dealers and distributors and includes the show truck here.
Sale of services in truck and experience marketing
- Experience marketingThe show truck can be used as a mobile platform to bring products and services directly to the end customer. Interactive experiences or tests in the truck can generate additional sales and leads.
- Pop-up-EventsOrganize pop-up events or temporary sales promotions in the show truck at various locations to attract customers and sell products directly.
- Example: Snickers Workwear and Solid Gear Footwear have a changing room in their Traderunner show truck so that workwear can be tried on directly on site.
Collaboration with event agencies
- Target group-specific eventsIf the show truck is aimed at a specific target group, event agencies could plan the use of the truck for suitable events and campaigns.
Creation of a sales model
- Subscriptions and long-term rentalsOffer companies the opportunity to rent the show truck for longer periods of time. This could lead to a more stable source of income and at the same time secure the financing of the show truck.
- Sale of services in the truckIn addition to renting out the truck, you could offer services such as setting up and running presentations, workshops or training courses that take place directly in the truck. Companies can also pay for these additional services
Durch die Kombination dieser Ansätze können Sie den Showtruck nicht nur für Ihre eigenen Zwecke nutzen, sondern auch ein Geschäftsmodell aufbauen, das die Finanzierung des Fahrzeugs sicherstellt und zusätzlichen Umsatz generiert.
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