Convince with on-site interaction:
a multifunctional vehicle concept as a communication tool


Traderunner Showtrucks dienen nicht nur für Produktpräsentationen, sondern auch für Schulungen, Workshops, Seminare und mobile Filiale.

It is not enough to simply upload content online to have a successful presence. Instead, you should become active and make yourself visible. It makes a big difference to convince people of your added value in direct dialog - for individuals and companies alike. Digital advertising channels are often exhausted by their flood of information. Convince your target group by getting in touch with them directly.

When parties enter into a dialog, products or services become much more interesting. Feedback can be obtained in real time so that the preferences of interested parties can be quickly recognized and responded to immediately. The target group is actively involved without them jumping off along their customer journey, possibly due to waiting loops or complicated click paths. Relationships can be strengthened and interesting insights and exciting facts can be discussed directly.

In order to ensure and promote this interaction, you need a location that you can offer the target group. It is therefore important to inspire with original design and unique presentation at the desired location. Companies such as 50Hertz with their Dialogmobil or Würth Elektronik with their show truck rely on an innovative mobility concept that allows them to reach their target group much more efficiently, regardless of location.

"Our show truck made a stop in Munich and we are thrilled with the feedback we received! Experts from various fields, including Find-Your-Engineer, University Management and Technical Sales, were on hand to inspire visitors and answer their questions on a wide range of topics."

- Würth Elektronik

With a multifunctional vehicle concept like this, you can create a communication tool with which you can leave a lasting impression. The Traderunner combines design, style and functionality with your individual added values and objectives.

The interior fittings, flaps and doors can be freely positioned and allow the Traderunner to be used both opened and closed. The extension platforms with electric cable winches that open at the touch of a button (one-man operation) enable quick and convenient assembly and disassembly.

Together with you, we develop and work out the optimal presentation and communication strategy and bring about a real encounter with your target group.

The Traderunner for our customer Häfele, which focuses on light in furniture and rooms, deserves a special mention here. The company was on tour in 2022 and interest in lighting topics was above average. It was reported: "Mobile world of experience at locations throughout Germany.... The aim was to meet the desire of many interested parties for real experiences. The comprehensive Häfele product range with its 360° approach could finally be experienced one-to-one again for many.... Thanks to a clever format, this was a complete success."*


Brand staging of tomorrow!
85221 Dachau