
Traderunner Showtruck für DB InfraGO
Bild: Eigene Abbildung, 2024
Recruiting is a key issue in today's working world, and Deutsche Bahn is an impressive example of how innovative approaches can lead to success.
Together with Traderunner, they have developed a concept that has already won several awards. With this approach, they have not only won first place once, but also second place at prestigious DB Awards ceremonies, proving that modern employee recruitment is breaking new ground.
The concept brings the job description to life in a practical and hands-on way. They travel directly to potential candidates and reach them at events, trade fairs, functions or other locations.
Deutsche Bahn und Traderunner:
Erfolgsmodell mit mehrfach prämierten Event- und Rekrutierungsmobilen
- Projekt M.O.R.I.T.Z.:
- 2. Platz in der Kategorie Recruiting beim DB InfraGO Award in Frankfurt.
- Der DB InfraGO-Truck, Teil einer Mobilen Roadshow unter dem Motto „Interaktion und Zukunftsorientierung“
But Deutsche Bahn's successes do not stop here. Even before that KEVIN, das Eventmobil der DB Regio, beim DB Regio Award 2024 in der Kategorie Innovation den 1. Platz gewonnen.







Focus on innovation and interaction
- Direct connection to potential applicants through tangible professional diversity.
- Strengthening employee recruitment, retention and corporate communication through personal encounters.
This proves that Deutsche Bahn has hit a nerve with its show trucks and is able to set new standards in recruiting through creative approaches.
“We were nominated for the DB Regio Award with our Kevin on 13.06.2024 and won first prize in the Innovation category. Another great milestone in this project.
- DB REGIO AG
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